DTC Health Supplements Brand
for Sale — Singapore
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An established Singapore-incorporated DTC health supplements business, trading since 2011 under a single director. The company operates asset-light from a 2,000 sqft registered office in Ang Mo Kio (TechPlace 1, lease renewed for 2 years), running a marketing-led, digitally-native sales model across TikTok, Shopee, and a proprietary e-commerce site. Four hero product lines are HSA-notified and halal-certified. The business is debt-free with a positive equity base of SGD 445K, holds SGD 283K in cash and inventory as at 31 August 2025, and has moved to near operating breakeven in H1 2026 following a deliberate cost restructuring. It is being offered for sale as the founder steps back after 15 years.
- 15-year trading history as a Singapore-registered private limited company
- Debt-free balance sheet — funded entirely by retained earnings, no bank loans or external financing
- Positive shareholders' equity of SGD 444,744 (FY2025) with SGD 102,513 cash on hand and SGD 180,000 current inventory
- Asset-light operating footprint — no production, SGD 124K NBV in office equipment and fit-out only
- Turnaround landing: H1 2026 operating result close to breakeven (–SGD 14K over six months) vs –SGD 167K EBITDA in FY2025 — the restructuring since August 2025 is working
- Blended gross margin 72%+ sustained across the four-year period
- Four HSA-notified, halal-certified hero product lines: men's health, elderly mobility & joints, skin supplement, family prebiotic (suitable for ages 2+)
- Diversified DTC channel mix — no single-platform dependency
- Carve-out optionality: each hero SKU carries standalone brand equity and can be sold or licensed independently — providing a downside floor for buyers
| Metric (SGD) | FY2022 | FY2023 | FY2024 | FY2025 | H1 2026 |
|---|---|---|---|---|---|
| Revenue | 2,520,560 | 1,900,829 | 1,343,919 | 1,002,116 | 354,478 |
| Gross profit | 1,940,107 | 1,449,197 | 1,034,864 | 723,006 | ~258,769 (est.) |
| Gross margin | 77.0% | 76.2% | 77.0% | 72.1% | ~73.0% (est.) |
| Total operating cost (incl. COGS) | — | — | — | — | 368,824 |
| EBITDA | 231,633 | (8,286) | (218,186) | (167,122) | ~(14,347) |
| EBITDA margin | 9.19% | (0.44%) | (16.23%) | (16.68%) | (4.05%) |
FY figures from unaudited signed financial statements for years ended 31 August. H1 2026 covers Jan–Jun 2026 from management accounts; gross profit for H1 2026 is a directional estimate pending final schedule. FY2022–FY2025 reflect a sustained revenue decline (–60% over four years) with three consecutive loss-making years. Management responded with an aggressive cost restructuring from August 2025 — headcount reduced, marketing spend halved, director salary cut. H1 2026 shows the result: revenue stabilising in the SGD 48–76K/month band, operating cost base now sized to match, and the business trending back toward profitability. Full financials and monthly management accounts available post-NDA.
Private limited company incorporated in the Republic of Singapore, prepared under the Singapore Financial Reporting Standard for Small Entities.
100% held by a single director, in office since 02 September 2011.
- Brand, product IP, HSA product notifications, and halal certification across four hero SKUs
- Inventory: SGD 180,000 at current book
- Cash and bank balances: SGD 102,513 as at 31 Aug 2025
- Plant & equipment (NBV SGD 123,927): computers, furniture, office equipment, renovation
- Customer database of 50,000–75,000 records
- Live sales channels: proprietary e-commerce site (~17,000 monthly visitors), TikTok (6.4K followers), Instagram (6.7K followers), Shopee storefront, retail & CS channel
- Transferable lease at Ang Mo Kio (TechPlace 1) — 2,000 sqft, freshly renewed for 2 years
- Founder's personal effects
Debt-free. Sole liabilities at 31 Aug 2025 are trade accruals and GST payables (SGD 40,388) and an interest-free director's loan of SGD 10,000, repayable on demand.
9 headcount, lean structure. Staff cost restructured from SGD 358K (FY2023) → SGD 198K (FY2024) → SGD 153K (FY2025), with H1 2026 staff cost running at ~SGD 26K/month blended. Director's own salary reduced to SGD 10,000 in FY2025 (from SGD 120,000 in FY2024) as part of the cost restructuring.
4010 Ang Mo Kio Avenue 10, #06-07 TechPlace 1, Singapore 569626. 2,000 sqft. Annual rental SGD 57,061 (~SGD 4,755 / month). Lease freshly renewed for 2 years.
TikTok 30%, Shopee 30%, proprietary e-commerce 30%, Retail & CS 10% — genuinely diversified, no single-channel concentration risk.
Four hero product lines, all HSA-notified and halal-certified: men's health; elderly mobility & joints; skin supplement; family prebiotic (suitable for ages 2 and above).
~17,000 monthly website visitors, 6.4K TikTok followers, 6.7K Instagram followers, active Shopee storefront.
Marketing & advertising SGD 273,252 (down from SGD 579,207 in FY2024); courier & delivery SGD 58,650; call centre support SGD 54,524; social media & e-commerce services SGD 116,180; travelling SGD 32,255.
Sole director currently oversees the business end-to-end. Structured handover available.
Founder is stepping back after 15 years following a recent life-changing event, to spend more time with family. The business has been deliberately rightsized and stabilised over the past 12 months and is being handed over on a clean, debt-free footing — full operators, strategic acquirers, and carve-out buyers all welcome.
A buyer with the right resources could accelerate this business by:
- Reactivating the dormant customer base — 50K–75K customer records with historical repeat behaviour, currently under-served following the CS team restructure
- Reactivating the marketing engine at disciplined ROI — historical spend of SGD 500K+ per year suggests a reachable audience under-invested in during the restructuring
- Rationalising SKU mix and pricing to recover blended GM from 72% back toward the 77% four-year average
- Bolt-on for a larger supplements, wellness, or halal-consumer operator seeking Singapore market entry with an established SFRS-compliant vehicle, HSA-notified SKUs, and diversified DTC infrastructure
- Carve-out play: each hero SKU has standalone brand equity and could be sold or licensed to a category specialist — providing a downside floor and a route for financial buyers to realise returns product by product
- Regional expansion into Malaysia / Indonesia leveraging the halal-certified positioning
- Deepening retail channel currently at ~10% of mix — meaningful upside for an operator with existing retail relationships
Papertoaster is managing this sale exclusively on behalf of the seller.
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This listing is a summary only. Figures presented are based on unaudited signed financial statements and management accounts provided by the seller and have not been independently verified by Papertoaster. Full financials and supporting documents are available to qualified buyers following NDA execution. This does not constitute financial or legal advice. Interested parties should conduct their own due diligence.
Papertoaster is an M&A advisory firm focused on SME exits across Singapore, Malaysia, and Indonesia. We manage sell-side transactions in the SGD 1M–30M range — from preparation and positioning through to close.